365 Doc

Description

As the Web and Brand Designer for 365Doc, I crafted a comprehensive digital identity that reflects trust, reliability, and modern healthcare. I developed a cohesive brand system, including the logo, a calming color palette of shades of blue (#50B7B6, #172740) with white accents, and Montserrat typography for readability and a professional look. These elements were integrated seamlessly throughout the website and marketing materials.

The website’s structure was designed to simplify the patient journey, focusing on user-friendly appointment booking forms. Intuitive navigation, responsive design, and interactive features such as hover effects, animated call-to-action buttons, and smooth scrolling enhanced user engagement. I extended the brand’s presence by creating visually compelling banners, social media content, and promotional materials, ensuring a consistent and recognizable digital identity. This comprehensive approach strengthened 365Doc’s visibility and credibility in the competitive digital health sector.